In popular culture the term 'friend zone' is commonly used to refer to a situation in which there is a mismatch in romantic interest between a man and a woman.

The word 'sexy' gets used fairly loosely these days. What does it really mean? Does it mean the same thing as 'sexual'?

The pleasures of sexual attraction can lead us to think: if some is good, wouldn't more be better? We might incline to think: can there really be such a thing as 'too sexy'?

There is a popular notion that women play 'hard to get' and men enjoy the challenge of chasing a hard-to-win beauty. But how much of it really goes on? Do many women really act in this way?

This article sets the scene for what "The Attraction Project" is all about. It is longer than the usual article, and is like an extension to the "About" page. It gives an overview of the kinds of things that will be developed further as we go along.

There is a common idea that romance and sex should be something spontaneous. It seems somehow unromantic to plan for feelings. How do you know how you'll feel next Friday? But why can't it all be spontaneous?

How important is attraction? How do you find the right balance between attributing too much importance to it or too little? We look at these questions in the context of married couples.